Saturday, January 25, 2014

20 Ways To Promote Your Small Business Online

1) Audio And Video - Create a short series of audio podcasts or video podcasts as content marketing. 

2) Think Long Term – Create content for the long term and envision keywords with next year in mind.

This is so that your subject can enjoy ‘longevity’ with your readers.

3) Guest Post – Write to influential bloggers in your niche and request to do a guest post on their blogs. Craft an agreement that encompasses them to provide a link back to your blog.

4) Answer Simple Questions – Think about these questions: Who am I speaking to? What do they want from me online? And cater your content accordingly.

5) Talking About The Weather - People like to talk about the weather where they are at. So, pay attention to the weather where your customers are located and sensitively consider this when posting content.



6) Social Media Subscribe Buttons – Place social media subscribe buttons such as Facebook, Twitter, LinkedIn, Pinterest, G+ etc. in a visible place on your website / blog like the upper right corner of this blog, so that readers can follow you on your social media networks.


7) Tweeting Blog Posts – When you publish a new blog post on your website or blog, post several tweets of that post and track the conversions of different times and keywords you use.




In this way, you can evaluate what times of the day, which keywords are optimized for conversions.

 (Note: Please take note to include tweets that are of value and non-promotional in between these blog post tweets.)

8) Flickr and/or YouTube Groups – Build media for your events by experimenting with Flickr and/or Youtube.

9) RSS Subscription Button – RSS feeds is a powerful medium to push your new blog posts to people in their ‘Google Reader’ accounts or other reader accounts.

Hence, provide a subscription button via RSS so people know that your blog or website is updated and new contents are published.

10) The Secret Of Retweets – Tweets referring to the author himself or herself have been shown to get fewer retweets than other information.

Hence, share more relevant and good information that is not about yourself. Retweets drive traffic to your blog posts and can boost SEO.

Start generating quality content on Twitter that helps you connect you with more followers.

11) Staff Blogs – Get your staff to start personal blogs on their personal interests.

This is so that they can have a feel of what it would be like to promote, drive traffic to a particular website and etc.

12) Fine-tune Your Strategy – Test out different techniques on different social networks and determine what type of content your readers are responding to.

13) Blog Updates On Facebook Page – Once you have published new blog posts to your blog, update it to your Facebook ‘Page’.

 There are programs that do that for you automatically, ie. Networked blogs,Dlvrt.it,Symphony.

14) Social Media Campaign Plan – Plan out an integrated social media promotion project that incorporates blogging, use of commercial social networks, and a face-to-face event to build leads and drive awareness of a product or service.

15) Thematic Pictures – Post interesting and cute pictures that revolve around a theme and share it on social networks such as Twitter, Facebook etc.

For example, New year, Easter, Christmas, Thanksgiving or Halloween theme - Pets in Halloween costumes.

16) Ask For A Response – After posting cute thematic pictures on your social network, start a conversation with your followers by asking them questions relating to the theme.

 For example, what their best Halloween costume was as a child, and ask them to share a photo as well.

17) Facebook Page - Share content and links on your Facebook page that will make your fans want to share and like your updates.

18) Measuring Social Media Metrics – Take a step back and think about why you are tweeting this information, or why you have a Facebook Page.

 Is it because you want sales? Then measure conversion rates. Is it for market research?

19) Live Videos – Conduct live interviews, online talk shows and etc. Such as uStream.tv and Mogulus, or Qik on a cell phone.

Such sessions become viral very fast.

20) Contests And Competitions - Create competitions or contests on social media networks such as Twitter, Facebook etc. to conjure up buzz surrounding your company products or services.

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