Friday, January 3, 2014

How To Attract Targeted Visitors By Doing Keywords Research

If you’re reading this article, then you probably already know how to or may want to set up your own online business. 

But this can be difficult and sometimes a little overwhelming to know where to start.  

In fact, once you start doing your own research on where to begin, you may come across many or various advices that could seem contradictory.

The fact is that there is so much advice and information out there (some of which is ofcourse sometimes contradictory) that really shouldn’t be  surprising, we all have got different opinions.  


Keyword research is as much an art as it is a science, and the Internet search engines that use keywords have very complicated and proprietary processes for determining which web pages show up in search results, and in which orders.

 

Although some of the inner workings of search engines are not necessarily made public, (which leads to a number of many different “experts” claiming that they have discovered the secrets), it’s generally accepted that one of the factual truths for search engine success is the importance of keyword research. 








Despite the contradictions of viewpoints, keyword research, and the entire keyword optimization process, is a skill (or ability, depending on how you look at it) that almost anyone can learn easily especially if you have keen interest. 


Key Components of Keyword Research

Keyword research is ultimately designed to help you find highly targeted traffic, position yourself well in search engine results, and find a niche market that you can build your business around.  


Key components of keyword research include understanding:

* The definition of keywords and keyword phrases in the context of Internet search engines


* How Internet search engines use keyword phrases to provide the search results to their users


* The concept of “targeted visitors”, and how this is an essential part of your keyword research process


* Finding a niche market to focus your keyword research efforts 


* The concept of competition for search engine traffic 


* The various tools that you can use to perform quick, accurate, and generally free research


* Promoting your business and website by using the basic keyword concepts

Keyword research means your prospects will be able to find you when they’re searching for your valuable information. The search engines will position you in the top pages of their results. 


 Your competition will be sidestepped, and eventually shoved aside, and you’ll be able to build a profitable business from the get go, instead of struggling, throwing the metaphorical mud at the wall to see what sticks, and losing a lot of money along the way.

Keyword research, when conducted with a specific strategy, can lead you to achieve an online business that sells very well. 

It doesn’t matter what your business model is, what you’re marketing or who your audience is, you and your business will profit when you integrate keyword research into your business building strategy from day one. 

I can guess You began your online business in order to make money, right? Sure many of us did !

  Well, it's probably apparent you’ll have a greater chance of making more money from individuals who are interested in the kinds of products and services you sell.

Let’s use an example that you run a website that promotes a product or service, which helps people lose weight. 


 So, the types of people you want to find and visit your website are those who are interested in becoming thinner. 

  Conversely, if a visitor to your website isn’t particularly interested in losing weight (but is instead searching the Internet because they’re interested in computer or fishing), then it’s unlikely that they’re going to convert into a paying customer for you.

This is the concept of a “targeted visitor” – a person who is already in your website’s topic before they find your website and see the products and services you offer.

It’s not hard to see why the most successful web business are those who get traffic of individuals who are already interested in the products or services offered by that business.  


So it’s essential to your success, that you build you individual website pages to contain and focus on the individual keywords that relate to your products and services.

In addition, it’s certain that your appearances on a given search results page won’t be limited just to pages on your own website alone. 


 The search engine is likely to find and list many “external” resources, too.  These will include marketing-type materials that you may publish through other websites.

Go ahead and type a generic search term or phrase into your favorite search engine. Chances are that near the top of the natural search results there will be links to external aggregations sites like Forums, YouTube and EzineArticles. 


 This is something that you want to emulate as well.

So in order to make sure you’re driving the greatest number of targeted visitors to your website as possible, you first need to create a site in which each web page is focused on the particular keyword terms and phrases that you’ll identify.


 Second, you’ll support this by creating promotional materials (again, using the relevant keyword terms and phrases), and making sure these are properly distributed all over various reputable sites on the Internet.





 

Finally, once your website is live, make sure to Ping and submit your web address directly to the major search engines.

 Most search engine has a page that permits you to do this: That of Google is at http://www.google.com/addurl/?continue=/addurl  or you can Submit to Google, Bing and many more by going here 
 
 The search engines would eventually find your pages, of course, but using the above quick submission sites helps the process move forward more quickly. 

Thank you for reading, Have a great time.

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