Saturday, March 29, 2014

Who Do You Want To Sell To?

Those with an eye toward building a successful business in cyberspace often waste a good
deal of time searching for the ideal product. One that will sell almost without effort.


 And generate great profits into the foreseeable future. The problem is, no such product exists.














The Wrong Question

One who asks, "What is the best product to sell?" has missed the whole side of the barn.
 Even if rephrased to, "best kind of product," it still is not sufficiently definitive.

 Among reasonable starting points, here is a good one. Ask, "Who do I want to sell to?"

If you go for a product first, then you must define your target relative to the product.

And also your website. So if the product flops, chances are very good you get to start over from scratch. A much better approach is to ...

   Select The Target First

Since selling means working closely with your customers selecting people you like to be around is a terrific place to start. In one way or another, you will spend a lot of time with your customers.

 To the extent they are people with whom you are comfortable and effective, being "with" them will be good time, possibly even quality time.

Decide first who your target will be; let definition of the product to be sold come later. Look at the positives that spring immediately from this approach.

These are people you know and understand. You relate to them effectively with ease. You already know how to talk to them.

You know what you can safely ignore and where they need more information. You know what arguments they accept and what they reject out of hand. You will be comfortable with them. They will even perk you up when you're a little down.

Despite best efforts, we spend a lot of time with people we do not choose to be with. It's so for

 anyone striving toward a goal, because our success depends upon others to
whom we must relate effectively.

This takes doing. But if we enjoy being with our customers,
the rest of it's a snap.

Key Questions

So the first task is to ask ...

Who do you want to talk to?

Who do you want to spend your time with?

What kinds of people do you like being around?

Who stimulates you when things are not going well?

These are key questions. And "anybody" is absolutely not the right answer. In fact you want to

   move in the opposite direction. Narrow the focus as far as possible.

 As an example, rather than addressing all dog lovers, focus on those who love Dobermans.

 Rather than focusing on those who love to read, go for those who love to learn by reading.

How About Passion?

Many argue that passion is the key. That in doing what you love, you will enjoy the doing,
persist, and thus succeed.

This may work for you. So while I won't argue the point, it does not seem complete to me.

As a youngster, I studied music and was playing for bucks by age twenty. I no longer play.

 My passion for music remains, but that in performing has faded, drowned out by the demands
for tea-party attendance, smiling at folks I did not like, and in general being at the beck
 and call of anybody with a dime.

In short, I found I was spending too much time with people I did not enjoy being with.

That for which you have a passion, may be the perfect answer for you.

For many, however, who you will spend your time with may matter more.
However you begin your search, all quickly funnels into either...

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