Saturday, August 1, 2015

4 Improvement Ideas For Better Results With Auto Responders

Are You Stuck in an auto responder rut with only your eZine going out regularly?

Get out of the rut with some of the ideas for improvements below.

1. Provide back issues of your eZine archives via your auto responder instead of hosting all your archives online.

This will give your subscribers and web site visitors easy access to them and offers a chance to include graphics, audio and video and other components all rolled up in pdf files for quick, easy download.

2. Help with tech issues and publish your entire web site, save it in a pdf file, and load it into an auto responder.

Sometimes visitors don't have enough time read your entire site or they lose their Internet connection or time online.


 So this way, they could print it out and read it offline.

3. You could offer your eBook via an auto responder. Often your visitors won't have to download it or have the software to read it right away, so this way they can take it “to go”.

4. For a handy - -and nice legal - touch, you could include the terms and conditions to purchase transactions and load them into an auto responder that is triggered with each purchase.

 This could include return policies, purchases, refunds etc.

Do the Two-Step!

Top sales pros confirm that it often takes seven or more communications or sales messages before prospective customers make a purchase.

 They also confirm that it’s generally easier to sell to a referral, because someone they know gave positive testimonial about their products or services.

What would happen if you combined both of these powerful ideas?

A nifty and thrifty two-step.

Try this two-step tip:

1. Collect leads with your auto responder. Ask for mailing addresses and telephone numbers, too, for additional ways to follow up with each person.

When you download the e-mail digest of everyone's e-mail addresses and other information from those who requested additional information from your auto responder, follow up multiple ways.

Send postcards. Call. Email and other promotional pieces.

2. Publish a price list of all the products and services that you offer in an insert, direct marketing package and / or pdf to be made available via auto responder.

You could also include order forms, product descriptions, and other sales material.

Then send to the people in #1 above with monthly updates, announcements of new sales and products or services, and a request for referrals.

So why not improve your closing ratio and reach out even farther at the same time?

Do the steps Above!

All the Best.

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