10 Effective Ways To Market Your Services Online

There are many ways to promote your products, services or even websites and blogs online.

 How you choose what to do is going must be based on what you want to accomplish, how much time and money you have.

If you have a lot of money coming in, you will be able to do some things to speed up the process and get traffic to your website.

If you don't have money, then you must have time... I will be touching the most common and well known ways to market online.

 First I will give you a list and overview so you get a feel for each avenue and then I will go into more details with the ones that you will find the most success with.

Not all of them are worth pursuing...  for instance Banner Advertising I won't really get into just because it will bring you poor results compared to other things you could be doing.


1. Magazines, e-Zines, Newsletters
 
You can start your own or advertise in others.  This is not limited to online e-Zines.






 Not at all.  There is no reason you can't advertise off-line in magazines related to your product.


 Trade magazines, hobby magazines...  and many more offer you targeted audiences and often large distributions where you can reach markets that you can't even find online.
 
But there are also online e-Zines.  You can hunt these down and purchase space.
 
You could also create your own e-Zine and list it in e-Zine directories.  You can promote it using a number of different methods.

You could also create partnerships and joint ventures with other people that might have e-Zines or newsletters and help each other promote to each other's lists.
 
e-Zines (Newsletters, Reports) are very popular and a very useful tool to promote your products and services.
 
If you decide to market using your own e-Zine you are actually getting into something called e-mail  marketing...  your goal will be to build what's called an opt-in list.

It's simply a list of subscribers who have given you permission to send them stuff.  Permission based e-mail is a very powerful way to grow a business.
 
2. E-mail Marketing
 
If anyone tells you e-mail marketing is dead or on it's way out, don't listen to them.  They don't know what they are talking about.

  Many warn that other technology will take e-mails place...  like RSS (Read more about RSS here).

I just don't see it happening...
 
There are a lot of fads that will come and go.  You'll see this the more time you spend online.

But there are some time tested things that have worked for a long time and are so engrained that they will be very difficult to replace.

E-mail marketing is big business and there are companies with giant lists...  who won't let it go.
 
What e-mail marketing can do for you is protect you from the ever changing online environment.

Many of the ways people rely on for traffic like search engines are difficult to predict.

You could be getting a lot of traffic and one day it disappears.
 
Building a high quality targeted list is an excellent way to build a long term relationship with your customers and get repeat buyers of your products and services...
 
You can also buy lists, but I would be very careful doing this...  There are a lot of bad lists on the net:  old, out of date lists, ones that claim to be opt-in and aren't.  You want to be careful you’re not spamming.

 Generally speaking if someone is promising a lot of traffic to your site by sending out millions of e-mails and it sounds too good to be true, it probably is.
 
There are a number of ways to build lists...  the best approach is just to build it into everything you do.  Try and capture as many visitors as possible by giving them a reason to sign up.

Providing a simple sign-up box on a webpage like the one at the bottom of this page can be very effective.
 
Many marketers will even go as far as designing what they call a "Name Squeeze" page...  it's a landing page (web page) designed solely for the purpose of capturing an e-mail.

It will give you little information, but will give you a reason to enter in your name and e-mail address...  maybe to get a free report or to enter the site for more information.
 
No matter how you approach it, it is my feeling that building e-mail lists is a very powerful and almost essential marketing approach that will secure your business for the long term.
 
3. Banner Advertising
 
Banner advertising to me is almost worthless...  Unless it's free to do...
 
It’s become a little unproductive.  Most people ignore banners while surfing… it’s become part of the background.

Text links are on average more productive than banner... it is more subtle and leads to targeted information about what you are reading.
 
In the beginning years of the internet they were more effective because they weren't as common as they are today...  now they are everywhere and many surfers have become so used to them they literally don't even pay attention...
 
They can work to a degree, but like I said above, it's hard to pay for a banner service and make out.

 They tend to be a little un-targeted as well... 
 
If you do have banners, you want to make sure the pages they are being shown on are as close to the same theme as what you are selling.
 
Search Engines
 
Website submission...  Don't Do It Much! Some more or less can be Waste of Time.

If you want traffic from search engines, you need to be indexed in their results pages, Do that with the great tools Listed Here.

 Many companies online will try and convince you to get listed in a Search Engine's results pages that you have to submit your website to them.  This is wrong...

The best way to get crawled by search engines is to submit to directories, get involved with link exchanges, or just getting natural links by providing good content that gives people a reason to link to you. 
 
I'm going to tell you a very powerful secret right now...  well maybe it's not a secret, but it WILL get you indexed faster than if you would submit...
 
Submit your website to a directory that gets crawled regularly.

Popular directories get spidered (crawled) by search engines daily...

A search engines Spider Bot (simply a small program the goes to your website and brings information back to the search engine) will follow every link out on page.

So if your link is there, it will follow it and the search engine will spider your site!  It's that simple.
 
You have to be careful with a lot of this submit services as well because you will tend to get a lot of spam afterward.

They are also submitting you to thousands of search engines...  in reality.  You will not get any traffic from 99.99% of these. 
 
The only search engines you should be worried about are Google, Yahoo, MSN (Bing) and few others...  but those are your top 3.

That's where you will get 99.99% of your traffic.
 
4. Submit Your Website to Directories

So...  if you didn't know this, I just saved you some money!

And seriously...  using this method, I can often get spidered within 24 hours.
 
Search Engine Optimization (SEO)...  Make sure your site is optimized for search engines.

It is the most cost effective form of traffic.  It costs you nothing but the time involved.
 
I won't go into details here about search engine optimization.

If you are interested I wrote an article about Search Engine Optimization basics Find it here:  SEO Basics
 
5. Classified Advertising
 
You can certainly go this route.  I haven't personally done it, but I heard it can be effective.

Again, you want to make sure that it is a targeted audience...  that they would be interested in your product or service.  You can find some opportunities on Yahoo..
 
6. Google Adwords and Pay Per Click (PPC) Advertising...
 
I could write a book!  I'm involved with Google Adwords and make some money promoting other merchant's products with it...  and some of my own.
 
If you really want a quick way to drive targeted traffic to your website and products, Pay Per Click Advertising Is amazing.  There is no doubt about it!

See a lot of times with most Search Engines it can take a long time to build decent, quality traffic...  months if not years...With Adwords or other PPC Engines, you can literally have traffic at your door overnight...
 
The problem with other marketing methods is you don't have a lot of control over your audience... with PPC you do.

You can laser target your ads to reach people that are looking for what you got!
 
AND you don't shell out any money until someone clicks on your ad.  It can cost you as little as a few cents to get someone to your site.

Basically you design ads that will either show up in a Search Engines search results or within the pages of websites.     
 
7. Affiliate Marketing
 
Setting up your own affiliate program is an incredible way to secure a sales force for FREE. 
 
There are 100s of thousands of affiliate programs online.  I personally promote other merchants products and services through affiliate programs.
 
All you are doing is setting up a system to pay an affiliate a commission or fee if they send you business.  You only pay if someone buys something from you.
 
There are generally very easy to set up.  You will often have to pay a fee in the beginning...  it all depends on the provider you use as to what it will cost.  Here are a couple examples:

Amazon

•    www.LinkShare.com

•    www.ClickBank.com

•    www.CJ.com

You will find people promoting your products in every kind of way...  Search Engines, Pay Per Click Advertising, e-Zines, Mailing Lists, Articles.

If you have a good program, you will instantly have thousands of people promoting your product with you doing only two things...  depositing money in your bank and paying commissions or fees.
 
 8. Articles
 
Yes, simply articles...  There are tons of websites online that carry articles and allow you to submit your own articles...  These websites get all sorts of traffic.

 Some will come from that website.  People finding it via a search engine or whatever...  You will get traffic from other people submitting articles and just happen to see yours...
 
BUT, you can also include a signature, otherwise called a resource box, at the end of your article with your copyright information, a link to your website or products, and instructions for people to use your article.
 
People will come along and take your article with the resource box and display it on their websites, in their e-Zines, to their lists...  for their subscribers and visitors.  WHICH gives you exposure.
 
Nice, huh!?
 
Need a list of article sites to submit to?  I have a list on my Blog:
 
9. Article Submission Websites
 
Not everyone is a great writer, but this is definitely an option to get some traffic easily.
 
And one more note...  you can also use other peoples articles on your website to help with filling space and providing content for the Search Engines to eat up.
 
10. Joint Ventures
 
There are other people online...  other business owners...  other marketers...  that are in similar businesses to yours.  Similar products or markets.

One of the most powerful way to make money online is to hook up with somebody and work together to grow each others businesses and lists.
 
You could combine services and partner up to promote it... You could promote to each others e-mail lists...
 
The possibilities are almost endless. 

But it's often a way to, instead of spending money on advertising, use a bit of a barter situation where you are trading or combining forces to tap each others knowledge, talents and markets.

Millions and millions have been made doing this online. 

In Conclusion

There are many more avenues. You have to find what works for you.

A good part my online strategy includes Affiliate marketing, SEO, PPC and Building My “Opt In” Lists... And then I do a little of a lot of other things.

Just remember running a business effectively is about prioritizing so your time is spent on things that are going to make you money first…  so don't waste your time on things that aren't going to make you money.

The most successful Marketers and Businesses online spend 75% or more of their time marketing.

This is why they're successful.

They don't spend a majority of their time fiddling with their websites, hanging out in 10 different forums, day dreaming or surfing the net.

 Enjoy.

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