Wednesday, August 19, 2015

10 Smart Ways To Rapidly Build A Profitable Email List

First an Introduction to List Building, The “money is in the list”.

The old adage is true and will remain so for quite some time.

 Email marketing still holds the #1 spot as about the most profitable methods of online marketing.

So if you’re not building a list, you’re missing out on earning reliable and simple profits online.

It doesn’t matter what you’re selling or promoting, a list of names and emails of prospects is an essential marketing resource.

It creates a community of people who understand your business and have an interest in it.

And it allows you to easily and profitably communicate with this inner circle on a daily basis.

If you’ve been trying to build a list but have failed, get your Free account on an autoresponder site and start building a real lists!

Once you’ve got subscribers you can communicate with daily, and your business will thrive.

If you’re already into list building and doing it while branding yourself, but find it unresponsive, or too small, then begin driving more traffic to grow your list bigger then start cultivating your readers so your list trusts you, which is the key to being a profitable email marketer.

1. Offer free examples

Before someone signs up f or a list, they will want to have at least a rough idea of what they’re getting themselves into.

That is, they will want to know if they’re signing up to be spammed legally; or whether they’re going to get regular, high-quality, inspiring content that makes a positive contribution to their lives.

One way you can help to remove the doubt that people might have about your list is to give them free examples.

For instance, you might consider creating a video that is freely viewable and at then ask them to opt-in f or the next video.

Another idea is to have an archive of all of your past newsletters or ebooks freely accessible.

Visitors can then browse this archive to see how frequently you pitch products, how frequently you provide good advice, free products, and how good the quality of your content is.





2. Setup Joint Ventures with other list owners

As I mentioned earlier, cross-promotional methods are some of the least expensive ways to promote your business.

 And while they might take a while to take full effect, they can often generate tremendous results that will massively grow your list.

One particular type of cross-promotion is a cross-list joint venture partnership.

This typically involves identifying a number of list owners who might be able to provide some type of joint venture partnership value.

 Below, I’ve included some of the possible cross-list JV partnerships you might consider:

i. Product Partnership

Very frequently, two partners will collaborate on the creation of a single product, which they will then promote to their own lists and to others.

At first, you might see this as a means to sell products, not grow your list, but think again!

When your partner promotes the product to his or her list, your name and your site will now be associated with him/her.

This will immediately endow you with the trust of his/her readers, which is something that could otherwise take you years to gain.

With these types of partnerships, more is almost always good.

As long as you have enough time to manage each of your partnerships, adding additional products and promotional events to your calendar will only serve to expand your influence and gain you subscribers.

ii. Promotional Partnership

Instead of collaborating on the creation of a product, you might consider collaborating on a joint marketing scheme.

That is, rather than simply agreeing to cross-promote each other on your own lists, you could agree to promote each other in a more broad sense.

This collaboration might involve referring each other to clients and to individuals in the inner circles of your respective businesses.

iii. Specialized Partnerships

Instead of adopting either one of the strategies above, you might consider adopting a more specialized partnership.

That is, you might focus on product creation (and, thus, back-end promotion of your owns site), while your partner focuses on promotion of the product through his or her list.

This type of partnership arrangement has the potential to provide both profits in the short run; and, in the long run, back-end subscriptions.

However, in general, it will be hard to maintain unless you have a JV partner who you can trust and are able to work well with.

3. Allow republishing

Many site owners and list owners see republishing as a process that has the potential to lower the value of their “unique content.”

 Unfortunately, in perceiving the republishing process this way, they deny themselves the opportunity to grow their influence and to gain additional subscribers.

In particular, republishing allows list owners to spread access to their content, gain influence, and encourage new people to join their list.

Furthermore, it is relatively simple to do: whenever you create an article (either in your newsletter or elsewhere), simply include a resource box below (or a header above) that contains information about you, the author and a link to your newsletter.

 You should explain that you allow the content to be republished, provided that it is unaltered and references you.

In addition to simply allowing republishing, you should make proactive attempts to get your articles republished. Seek out relevant sites, and try to get them to consider your content.

Of course, you can use the usual sources, such as http://www.ezinearticles.com to self-publish your articles in a prominent place.

However, a better strategy may involve seeking out high-profile Internet-based magazines and attempting to get your work featured as a feature article.

4. Add testimonials to your squeeze page

When it comes to getting subscribers, it is always a good idea to try to increase your conversion rate.

Why?

Because it is the quick and easy way to add more people to your list at a f aster rate without changing your traffic generation strategies at all.

One way in which you can convert at a higher rate is to add testimonials to your sales letter or squeeze page.

 Of course, the central focus should be the opt-in form; and you should avoid distracting visitors away from it.

However, dressing the margins with testimonials or including them after the opt-in form is never a bad idea. It will build rapport with your visitors and encourage them to trust you and your list.

How do you get testimonials?

Simple. Just ask your current subscribers to send an email with their testimonial.

Written testimonials are fine, but if your readers are capable, it might not be a bad idea to include audio or video testimonials.

 These, of course, are more difficult, but having them on the site will greatly improve the image that visitors will develop of you.

5. Add a "tell-a-friend" form to your site

As mentioned in earlier tips, word of mouth advertising very frequently forms the lifeblood of businesses. It often brings in higher quality prospects, since a close friend has told them they can trust your business.

 In short, it is effective method for advertisement.

One way in which you can do this—initiate a word of mouth campaign—is to use a “tell-a-friend” script, such as this one:http://www.smartaddon.com/.

This should be available on your website and possibly linked to infrequently in your mailings. It will give your subscribers a quick way to tell their friends about something good or interesting you did.

There is another cool tool called Pay with a Tweet Or Click to tweet. Basically, it's like a tell-a-friend form for Twitter. But this works by offering some kind of incentive to "tweet". You can offer a free report or video and ask them to pay f or it with a tweet.

6. Make a list that you would join and enjoy

To keep your subscribers happy, you need to be providing good content and communicate with them on their level and keep them active.

 If you don't share good quality, your list will die off and it will be hard to get other's to share your content.

So when you start building your list and writing newsletters, ask yourself whether or not you would sign up for your own list if it wasn’t yours.

Try to be as honest as you can with yourself.

In general, of course, it is difficult to evaluate our own work, and to understand how others might perceive it.

For this reason, it is a good idea to look at old archives, so that you can feel a sense of distance and unfamiliarity and evaluate it from the perspective of an outsider.

Finally, consider comparing your list content with other lists in your niche.

 Ask yourself the following questions truthfully about both your own list and competing lists:

i. How frequently does the list advertise?

ii. How much space do advertisements take up?

iii. Are there many solo ads?

iv. Are there high-profile guest writers?

v. Are there interviews with experts in the industry/niche?

vi. How frequently does the list give away reports and ebooks?

vii. How frequently does the list give away audio content and video content?

viii. How personal does the writing feel?

If you feel you can’t answer these items objectively, consider asking a friend for help.

As harsh as it may be to hear someone close to you criticize your work, it’ll  be worth it in the long run when your subscribers rises dramatically through word of mouth.

7. Create a short e-course

When it comes to build a strong subscriber base, getting new subscribers isn’t the only thing you should focus on.

Rather, retaining and energizing existing subscribers can be just as important.

If they become inactive or leave your list, you’ll have to cover that outflow with even more subscribers.

So what can you do? My suggestion is that you introduce new members to your list with a short e-course.

That is, rather than simply adding them and then contacting them with the same material you sent to other members, including advertisements and other items that might turn off new subscribers, give them a pre-made course.

Not only will the course make the individuals gain some value from subscribing (and, thus, build rapport), but it will also give them a chance to get to know you  and your business better.

Through the course, they can learn what you’re all about, and it will make them less anxious about buying from you and from following your content.

In short, creating an e-course to buffer new members from the normal flow of advertisements and adhoc newsletter items can go a long way in building a connection between you and your readers; and ensuring that they won’t drop off the list.

8. Design a good " Fishing hook"

When it comes to marketing, hooks are important. This is doubly true wen you're trying to 'pitch' your list from your squeeze page.

If there isn’t some clear, defining feature or benefit that your list provides that others do not, then you’ll be passed over.

Why sign up to be bombarded by mediocre content when a visitor can simply leave the page, and search Google for something better?

So spend some time designing a hook. Think about how will you separate yourself from other sites.

Will you be the fastest to spot and comment on trends in your niche?

W ill you provide slow-to-react, but thoughtful and expansive commentary on important happenings in your niche?

Or will you be the first to test new products and services and to incorporate reviews of them into your newsletter?

Whatever you do, make sure you can claim to do something unique that people just can't get anywhere else.

 If you truly have important features that separate you from the other list owners in your niche, then your visitors should know about them when they’re deciding whether or not to subscribe.

9. Continuously improve your content

Many people approach the maintenance and growth of their business in an adhoc way: from time to time, they’ll decide that it is time to “revamp” everything or to make major changes.

However, in many situations, this simply isn’t the best policy especially when it comes to maintaining a list.

Rather, you should consider adopting a more active approach.

On a daily basis, think about what you could be changing to improve your content.

Solicit feedback from readers; and try to use it constructively.

Thinking about and making changes for the better will improve your readership’s experience; and will ultimately help you through word of mouth advertising and reduced subscription cancellations.

10. Reduce the amount of ads on your site

If your website is currently inundated with ads, consider cutting away some of the clutter and focusing on what is most important: your opt-in form.

While you might be going f or direct sales or affiliate commissions since it gets you the cash today most sales are made on the 5, 6, or 7th contact, so step back and think about the long term.

Build a list first then you can off er them the product.

Make capturing names and emails the top priority of your website.

That's why squeeze pages work so well.

But if you don't want a squeeze page and want to share content, minimize 'outgoing' ads or replace them with opt-in forms.

So, today, start by thinking about how to adjust your site.

Get rid of blocks of ads, banners, and other distractions, and replace them with subscription forms, sales copy, and other tools for generating subscribers.

In the long run, when you’re making sale after sale to the same people, you will be glad you didn’t throw everything away f or a single click or direct sale.

Remember, once you have a list, you can contact them over and over again with offers, gifts and recommendations, meaning your can sell to them again and again.

 But it can become more than just a quick cash generator.

Your list can be your little community of fans that follow your advice and recommendations.

 Have a great day.

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