Saturday, September 12, 2015

How Often Should You Contact Your Subscribers?

Now how often should you send emails to your list ?

Is there really a right or wrong way on how often should you email your list ?

We all know that your list should be treated as if it is a goldmine.

Think about it. How would you react if you were bombarded with emails that provided no real value with the sole purpose of getting you to buy something?

Would you say that once a week or month is enough.

You certainly do not want to inundate your subscribers with too much information, but at the same time you do not want them to forget about you either.

When it comes to contacting your subscribers, how often should you contact them?

On one end, you don’t want to be in their face all day and on the other, you don’t want to make them forget about you.

So what’s the frequency that works best?

The simple answer i would say is, there’s no one rule that fits all. 

It depends on your business model and how you actually utilize email marketing.


For example.When you subscribe for or to some online offers, you most times will always get at least one email a day with the latest deals form these sites.

So you can select which categories you’re most interested in, example – Business,travel, social media, food,electronics e.t.c. and you’ll be informed of any new deals related to those areas.

Many sites rely quite heavily on its email subscribers, so they try to treat them well so they can keep coming back.

Now in the Internet marketing niche, some list owners email their subscribers once, twice even three times a day with offers, though two or three times may actually be crossing the line, Because we all hate too many emails.

What’s important to take note of is that you need to set your subscribers expectations from the start when they are opting in to your newsletter.

Tell the subscriber exactly what they can expect from subscribing to your newsletter.

For example, “Receive a free daily recipe straight in your inbox”. That way they won’t be too surprised to actually at least receive a mail each day.

 Why It is Important to Frequently Send Emails

If you get it wrong when sending your emails, you could border on being annoying, in which case your subscribers will unsubscribe from your list.

On the other hand, if you communicate often enough at just the right times and frequency, you have a better chance of making more money than the average marketer.

Some marketers recommend that you stay in touch by sending your list a weekly newsletter.

While others say twice a week is not a bad idea as an absolute minimum.

When would it be considered as wrong to send out scheduled emails? Randomly sending out emails is not
such a good idea.

Say, you send emails 3 times per day over a 4 day period, then you decide to send out 2 per day for a week.

The problem with this is that your mails would not be expected, and would most likely be ignored as a result.

 This is not the way to do it.

You do not want to annoy your list to the point where they unsubscribe from you.

If you carefully consider what is needed to foster a positive relationship between you and your subscribers,
once a day would be regarded as a good start.

 Provided you share very useful information in the form of free videos, mini reports or something that has real meaning in their lives. It must be new, exciting and content that has not been shared previously.

When you establish frequent contact you will start accomplishing some important factors that are needed to
grow your business, such as:

• Strengthen your authority in the Niche that you are in.

• Establish credibility and trust with your readers.

• Demonstrate that you are here to stay.

• Increase your chances of being foremost in the mind of your subscribers when it comes to purchasing your
offer.

• Fully showcase the benefits of making use of your products or services.

Most importantly, when looking for an answer on how often should you email your list, you should bear in mind that your subscribers should be treated like family.

This can be done by sending them an email where you simply state how much you appreciate them, then give them valuable information that will make a difference to their lives.

All this without any strings attached.

Some things to avoid when sending emails listed below :

Do not shove all kinds of marketing messages in the face of your subscribers to try and twist their arms into buying this or the other from you.

 Unless, of course, you do it in a tasteful manner where they get to realize the value in owning a particular product you have.

 You should rather concentrate on getting your subscribers to trust and value your opinion.

Doing so will ensure they stay engaged and ready to respond to any future offers coming their way.

Some marketers go all out to promote anything and everything for the sake of making money.

Avoid doing this.

Send emails that focus on useful information and list sources that will add value to the life of your subscribers.

Never think that you are bothering your readers if you have something of value to share with them.

Have a nice day.

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