Thursday, October 8, 2015

How To Build An Email List With Autoresponders

One of the easiest and most convenient ways to build and maintain a  database of your subscribers is to use an autoresponder service as  mentioned before. 

Popular autoresponder services are AWeber, Getresponse, Contact, Sendfree, Listwire etc.

They are an all-in-one solution to building, maintaining and emailing to your database.

You can broadcast an email anytime to particular lists you create or to all.

In addition, you can personalize your email newsletters with your subscriber’s details such as their first and last name, only if you collect these details when they subscribe.


 They allows you to build opt-in forms so that your website visitors can enter their details to stay up to date with your site, get tips, download a product and so on.

Have a special offer you want to email out to your list? Simply send a broadcast message.

One powerful feature of using these types of autoresponder services is that you can schedule messages to broadcast on specific days after someone subscribes to your list.

This makes a great sales tool since you are following up on subscribers/prospects.

Should You Broadcast Messages Or Send Autoresponders ? 

 If you intend making a special announcement, then a broadcast message as a one off email would be ideal.

On the other hand autoresponders make the lives of internet marketers so much easier.

All they need to do is set up their series of messages upon which subscribers will be informed on a regular basis about news and events that is of importance, or any other informative material.

Which one of the two would be better to use?

There is no right or wrong answer in this regard. Below are a couple of guidelines to help you along:

Broadcast messages - If you are a very organized individual who are able to send broadcast messages
consistently on a daily, weekly or monthly basis, then this would the way to go.

Autoresponders - Most people and business owners already live a very hectic life, and would therefore prefer making use of autoresponders.

This way you can keep in touch with your prospects for months if not years. All this without even being there.

 All that is required of you is to do the work once, then set and forget about it.

The only problem is that too much automation can become impersonal to the point where people do not feel
valued.

It won't be a bad idea to relate a story to your subscribers every now and again.

You should mix it up a little. Make use of an autoresponder, but also broadcast something of importance every now and again.

For instance, on a Monday, Wednesday and Friday you could set your autoresponder to do its thing.

Make a point of personalizing your messages on all the other days, which would include making use of broadcast messages.

Your subscribers will see you as a real person and not think they are dealing with a robot.

This is the kind of approach that is highly recommended.

Back to how often should you email your list? The fact of the matter is that this question is answered differently by every business.

You should email as frequently as you possibly can without annoying your subscribers.

Test it by taking a closer look at how often your mails get opened, etc.

 If you experience too many unsubscribes, then it is a sure indication that you are overdoing it.

 Close monitoring is the key to your success. Have a Wonderful Day.

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