Monday, March 21, 2016

10 Effective And Better Ways To Get Traffic And Build A List

1. Add a simple pop-up script like SumoMe or Add this to your website

If you're not using a squeeze page, then a pop -up ad with your opt-in form in it is the next best thing.

Some people believe that pop-up ads have fallen out of fashion.

In fact, many browsers come pre-loaded to block certain categories of pop-ups, so many believe that pop-up ads can no longer be effective.


However, this belief couldn’t be less true.

Many sites are using variations on popup ads (hover-over or fly-ins) that aren’t typically blocked and can do an excellent job of generating subscriptions.

There are several free pop-up scripts that you can use with any type of website (static HTML, Blogger, PHP, Wordpress etc).




Just Google "free pop-up script" or "unblockable popups" and see the results.

On a slightly different tangent, there is the "exit pop up".

This is good to use on any type of website including squeeze pages and especially sales pages.

It will show a pop-up ad to your visitors when they try to leave your site.

The best way to use this is to direct them to a squeeze page before they leave your site forever.

There are many on the market, but by far the best one I have seen is the Exit Splash script.

 It is used by hundreds of internet marketers because it is unblockable, it's easy to use and it works like magic to save the traffic and turn them into subscribers.

2. Improve your email subject lines

It is easy to spend all your time searching out more subscribers and paying more for new traffic, rather than focusing on existing subscribers.

 Writing better email subject lines will draw more views, re-energize existing list members, and generate more clicks on links to offers and other pages you want to share.

I suggest using one or more of the following tricks to improve your email headers:

i. Personalize the subject line. Use special tags that your autoresponder gives you to automatically insert your readers' names into the email header.

Some autoresponder systems have a handful of these special tags that you can use for personalization.

 Tests have shown that personalized subject lines with the reader's name gets 3 times more opens than without the name.

ii. Avoid spam filter trigger words. Email's worst enemy is the spam filter and using some words can trigger the filter and trap your emails. Avoid using words like “free” and “$$$” and “guarantee”.

These may work well as psychological triggers in sales letters, but when it comes to email headers, you should use them more carefully.

Here is a big list of words that you should avoid to stay out of the spam box.

iii. Split test different subject lines. If you are running a new campaign or setting up a follow-up sequence, you should test subject lines to see which one gets the better response.

The body of the email can stay the same or not, it's up to you.

Again, there are services that allows you to set up split testing with your email marketing.

In general, finding ways to boost your email opening rate will tend to help you retain and re-activate subscribers and turn them into customers.

 This will mean that you can generate more profits with the subscribers you already have, rather than aggressively promoting your website, only to ultimately lose those subscribers to an ineffective system for subscriber retention.

3. Retain your subscribers

As mentioned previously, subscriber retention is a critical component of generating and maintaining a strong list.

When thinking about your list, remember it's easier to keep subscribers than to generate new ones.

That is, think about the difference between your losses and gains.

If you can simply retain an additional 20 subscribers per week, that is no different than gaining at least 20 subscribers a week.

So, when designing your follow-up series and promotions, keep this in mind.

Think not only about generating more traffic, but about retaining your existing subscribers.

 Give them incentives to stick with you, be engaged, and to promote your list to others when given the chance.

In short, concentrate just as much effort on retaining and energizing subscribers as you do finding new ones.

4. Use viral ebooks

Viral ebooks is one of my favorite methods of generating free subscribers.

You can turn any ebook or report you have already or are planning to write into a viral traffic and list building machine easily.

There are several ways in which you can do this, but I personally suggest the following approach:

i. You'll need an ebook or report on a popular subject in your niche. It needs to be good enough that people will want to read all the way through it.

You can write it yourself or hire a ghostwriter to do it for you. You may also want to design an ecover for it.

ii. You can find a writer and a graphic designer on http://www.elance.com or on http://fiverr.com.

Contract them to complete the book for you, according to the outline you’ve designed.

Work with both the writer and graphic designer to ensure that the project turns out according to plan.

iii. Insert links throughout the ebook that go to recommended resources (affiliate links) and related web pages, but most importantly, point to your sign up page.

Don’t add so many links to the book, but instead enhances it.

Additionally, include links to free products on your site that are related to the material, so that you can send people to more locations where they are likely to subscribe to your list.

iv. State in the early stages of the book that the reader has "free giveaway rights" to your ebook.

This will ensure that it can potentially circulate all over the web.

You can also consider giving people the right to resell it, which will give him or her an even stronger incentive to circulate the book but f or a bigger spread, free giveaway rights will work better .

v. Contact other list owners and offer them to share your viral ebook. Allow them to give it away to their respective lists for free.

In many cases, these list owners will be hungry for free content.

And, if it is good, they will snap it up and give it to their subscribers.

That is the basis of creating viral ebooks. However, to make a viral ebook really take off, you should make it rebrandable also!

This will let your readers rebrand the links inside the ebook with their own affiliate links and links to their website.

This will give them more incentive to share the ebook because they have the chance of building their list too and making money through the recommendations throughout the ebook.

use the Easy Viral PDF Brander script and experience some amazing success. It's one of the easiest scripts to use and it's dead-easy f or your readers to use it.

No complex or annoying software for them to install. They can do all the rebranding online.

If you're going to use rebrandable ebooks, then Easy Viral PDF Brander is the one to use.

In short, your goal should be to create a high quality ebook, to incorporate links to your squeeze pages and other recommendations throughout the ebook, and to let people rebrand it (but leave links to your squeeze page in there) then let them circulate that ebook to the widest audience possible.

The more people see and pass on the ebook, the better f or all involved. If your venture is successful, it will pay off for years to come in terms of new subscribers and sales.

5. Podcasting

Podcasting is a great way to reach a different area of your niche on the web and share your knowledge and tips with them at the same time.

You don't always have to stick with writing reports and ebooks to build your list.

Many list owners have found success in integrating their newsletter into their website.

That is they simply use the newsletter to update their blog or website or notify subscribers that they have added a new issue to the website.

But using don’t have to stick to text all the time.

Instead, you can record an audio(podcast) and share it on your blog or website to draw traffic and get people to subscribe to your list.

For one, audio recordings have a higher perceived value over written ebooks.

It takes a while to get comfortable talking to an audience but once you do, you can start interviewing important people in the industry; and you can then incorporate them into your newsletter and vice versa (make some JV deals).

To get a really wide scope on your audience, you can upload your podcast to several podcast directories such as http://www.podomatic.com/login or submitting to Apple itunes podcast section.

Not only will this generate traffic directly to your site, it can also work as a viral tool if you provide good and interesting content and encouraging word of mouth advertising.

You can use archived audio interviews as content to convert visitors into subscribers.

6. Promote your list on forums

Another great way in which you can promote your list is to post on forums regularly.

You can start by finding a number of forums related to your particular niche.

Start at http://www.big-boards.com/ and browse for related forums.

As you go, make a list of the URLs and the primary subject matter of the forum. Also, consider how much traffic and how many subscribers each of these forums have.

Ultimately, your goal should be to select a number of high-traffic, active forums with many subscribers.

You will then want to frequent these forums and post on them whenever you get the opportunity.

Make an overt attempt to be helpful whenever possible and to demonstrate your expertise.

After you have been a member of the forum for a while, you'll want to add a signature that promotes your newsletter or your free offer.

In addition to providing the actual link to your subscription page, include a short, 5-10 word pitch that will entice readers to at least consider clicking the link.

Of course, your efforts shouldn’t stop there.

Once you have the signature in place and have gained a strong reputation, you should continue to cultivate relationships on those forums, to post regularly, and to gain exposure to many forum visitors, so that your signature has more chances to be seen.

7. Run a competition

As mentioned before, it is vital that you get your own readers involved in the promotional process of your site and newsletter .

If you already have a large list, then the potential to grow even larger is higher.

Running a competition is a fun and effective way to build your list with the help of your current subscribers and your new subscribers.

Not only will it allow you to interact with current subscribers, but get them to bring in new people, and those new people will bring in new people thus growing your list size very large, quickly.

For example, you could run a simple competition on your blog where people who link back to your site or leave a comment or answer a question can win a prize of some sort.

The same kind of competition can be run on social media sites with incentives for sharing your link or web page.

You could get people to "like" your facebook fan page or "re-tweet" your link with a hashtag and you would pick a random winner.

If you have a special website script that allows you to run competitions, such as a referral contest, using it would be a very powerful way to build a list.

Whatever you do to encourage your readers to provide referrals, keep in mind what it is they want most whether it be cash, advertising space, or products.

If you can’t offer them what they want or need, then they are unlikely to have an interest in promoting your list.

8. Know and seek out your target audience

One important part about generating new subscriptions is knowing your audience and where they hang out online.

 If you don’t know who you’re marketing to that is, the “type” of person who has an interest in your list and business then you’ll have both a hard time persuading them that they should join your list and a hard time finding them.

In short, if you’re not familiar with the “typical” buyer or subscriber in your niche, it is time to get to know them better. Find out what they want, the problems they are having etc.

Ways to find out about your audience is to s eek them out on forums, interact with them on blogs, join their newsletters, in social marketing groups and do whatever you can to understand them better.

Once you know where your audience is spending most time online, you can focus on targeting them there that rather than spreading yourself out thin over many avenues.

9. Get backlinks to your squeeze page

A backlink is a hyperlink on another web page that points to your web page.

When people click on that link, they end up on your site. Backlinks can do two things for you.

1) Give you direct traffic by people clicking on the link, and 2) it can boost your rankings in the search engines, thus resulting in more traffic, and more subscribers.

To get backlinks, you can buy them in bulk at places like http://fiverr.com , but beware that some backlink packages are quite low in quality and won't do much for you at all.

You'd be better off going to an expert SEO backlink service to get quality backlinks.

Traffic Travis is an all-in-one SEO software that is easy to use.

For a more easy way to get backlinks, you can post comments on blogs, in forums and in article resource boxes when you submit articles to directories.

You may want to outsource these tasks as they can be quite repetitive and time consuming.

10. Use Offline advertising to build your list

Yes, offline ads do work great f or building your list online.

There are a heap of ways to advertise your website and free offer and direct people to your sign up form.

-Yellow pages

-Classified newspaper ads

-Magazine ads

-Public notice board ads

-Business cards and other paraphernalia

-Direct response mailing

-Networking at live events/seminars

-Radio station ads

-Hold live events

-Billboard ads

Whenever you advertise offline, just make sure to have a call to action with your website address clearly visible.

For example, "Visit abc.xyz.com to get your free start up kit today! "

On a Final note, we’ve sifted and gone through a vast array of different strategies you can employ to gain more subscribers; however, throughout this exercise, we have seen some common themes repeated.

So where can you go from here? Start by concentrating on building your list first from now on.

Put list building first when it comes to online promotional efforts.

Have a wonderful day.

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