Saturday, July 8, 2017

How To Sell Single Products

What if you only have one product or service to sell?

How can autoresponders be used to sell more of the product or service that you offer?

Good questions. Any product or service in the world has multiple benefits. Make
yourself a list of all the benefits that your product or service has and write one sales
message about each benefit.

 Maybe your product or service has more than one use.

If you sell toothpicks, for example, you could write messages for all the things you
can do with your toothpicks.

Examples:

1. Save on costly dental bills by using ABC toothpicks to keep your teeth clean

2. Dramatic Rescue! Man stays alive in bitter cold by burning toothpicks to stay warm

3. Hours of fun for your children building toothpick houses




4. Help the environment by using ABC bio-degradable toothpicks

5. Make millions selling toothpick art

6. How to efficiently clean under your finger nails with ABC toothpicks
You get the picture :)

Another scenario for using autoresponders for your marketing, even if you’re only
marketing one product, is to send a series of appreciation messages.

This works very well with customers who have recently purchased a product. It shows that you
care about the customer even after the sale.

This helps build the customer’s trust and keeps your product fresh in their mind.

In this example of autoresponder messages, you only have one product or service
that you’re selling and the main focus of these messages is to further build rapport
and trust with your customer.

This also reduces the number of returns by reassuring your customer that they’ve made a wise choice making a purchase from you.

Here’s an example of a series of messages that you could send after a prospect has
made a purchase.

Week 1: Thank you for purchasing your dog food from Dogs-R-Us

Week 2: How is your dog enjoying his new Dogs-R-Us special blend of kibble?

This is a great way to get testimonials for your product or service.

Week 3 : Could you answer a couple of questions please? Here you can ask a
couple of questions to help improve your customer service, your marketing, or
even your product. People generally enjoy giving their opinion.

Week 4: It’s time for more kibble. Would you like us to send you a bag today?

Week 8 : Kibble time again. Would you like to save time by automatically
receiving your kibble every four weeks.

Here you can introduce an auto ship program that automatically sends your customer a bag of kibble every four weeks.

Hassle free for the customer and a steady income for you.

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