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There are a few other recommendations to check for when looking for quality directories:

  • Directory Age: Google likes quality listings on old pages. New listings on old pages will give you an extra boost. If a directory is too new, it may be a bit risky. Make sure the directory (not just the domain name) is at least a few years old.
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  • Be cautious with directory networks: Oftentimes, you'll find a network of interconnected directories. Their survival may be interdependent, and if Google penalizes one, they are likely to penalize the whole group. These networks can also be a bit spammy, which further increases the likelihood of a Google penalty. 
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    • Beware of site wide or front page link sales: Some directories sell site wide links or front page links. If a link looks blatantly out of place, it probably falls in that category. Google hates that, and will ultimately penalize the site (and your listing if it's listed there). 
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    • Human-edited: If it's not human-edited, it will likely be hit with a Google penalty at some point. 
    Paid directories: Generally, they are more legitimate than free ones. If a site is serious about having quality editors and worthy marketing, they need to fund it somehow. If it's free, you wonder how long they'll be in existence. When they disappear, so will your link. 
    • Rule #1: The page you want to be listed on must be indexed by Google and other Search Engines

      Your site listings only count if Google and other search engines sees them. So make sure the page with your website has been recently indexed by Google and other search engines. That's it. You're done. Unless you have a few questions like these:

      Doesn't Google and other search engines index every page on the web?

      Nope. We all wish. But they have finite resources. So they only index the most authoritative stuff - and they decide what is authoritative and what isn't. 
    •  All pages and links were not created equal - and Google and other search engines decides which ones are and aren't. 

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    Check Duplicate Contents

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    Sometimes the category of a link may different than that of the website. For example, a Home & Garden blog may cover many different topics and niches, and so one post “Upgrading Recycled Bottle Caps into Alphabet Magnets” might instead be categorized as “Arts & Crafts” or “Hobbies & Collectibles”  




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