7 Steps To Using Blogs As A Marketable And Profitable Tool

Profiting from blogs is just a matter of grabbing the attention of an audience and not doing any actual salesmen selling. 

In this article you will learn 7 essential Steps to Using Blogs as a Marketable and profitable tool
 

1) Multiple blogs

Use multiple blogging accounts (free) to attract more people. This means The more blog accounts the better (be sure to read and adhere to the Terms of Service for each site). You can copy/paste from 1 blog to all others.

 Having different blog accounts is like having a publication in different newspapers. This enables you to attract more visitors and this also increases the chance that 1 of your blogs will be in the search engine results for your focused keywords.

2) Short and Concise


Aside from the lengthy article a week for syndication and publication your blog entries should be short  and concise (if you can help it). 


Sometimes there are exceptions to the rule and you have no choice but to blog lengthy entries, but try to avoid this as much as possible. 

You do not want your blog entries to become hours of reading. Visitors like to easily find information and skim through your entries. 

It is good to be detailed and provide useful information, but do not include useless information or run away sentences that veer away from your topic. Stay keyword-focused.

3) Digital Art


Try to include non-advertising graphics, pictures, photos, and art in your blog entries. Not too much. Once a week is fine. Graphics can sometimes bring your blog to life. 


Of course, the content of the blog is the most important aspect and you do not want to overshadow your content with graphics, but displaying graphics can add a bit of spice to the blog. Be choosy about your graphics and make sure they fit your entry topic. 

You should add content with the graphic, at least a caption. Original graphics, photos, pictures, and art is recommended.

4) Keep it Personal


A blog is most successful when it is kept personal. Try to include personal experiences which relates to the topic of your blog entry. 


Stay away from the business style of writing. Write with a more personal style and use first-person narratives. Do not write any of your entries as sales letters, instead share product reviews and personal endeavors.

5) Interact With Your Visitors


You now have the traffic you deserve. You should begin interacting with your visitors. Create a regular theme such as: "Monday Money Tip" or "Picture of the Week" which entices your readers to look forward to each week.

Give your readers advance notice about a product, service, or topic which you are going to review and then talk about later. If the President was scheduled to give a speech then in your blog you should state that you "will discuss the speech and give your opinion after the speech airs. Comments will be appreciated".

Try your best to find exclusive information that not many have. Do not disclose any confidential or secret information which is deemed illegal or can potentially get you into trouble, but try to get the scoop before everyone else does. 


Such as: If your blog was about Paris Hilton (the socialite) and you had a blog entry about "Paris Hilton Getting Married" then it would be interesting to your readers if you had a actual picture of Paris Hilton engagement ring. 

Give your best effort to dig and search the internet for exclusive information and you will possibly come up with something useful. 

Your readers will appreciate this and they show their appreciation through word-of-mouth referrals. Imagine how many readers will tell their friends, family, and others about information they only can find at your blog.

6) Make Money


Once your blog has gained some real momentum and your blog traffic is increasing then it is time to start thinking about turning your traffic into profit. 


You should use contextual advertising, like Google Adsense or Chitika. Contextual advertising is usually text links which use the content of your blog to publish targeted ads on your blog. 

The payout is usually based on a pay-per-click model, meaning for ever click an ad receives you are paid a small percentage of the profits. 

In addition to contextual advertising it is good to also use graphical advertising such as: BlogAds.com, Amazon.com or General Sponsored Advertising.

7) You're a Professional


You're a professional now! What are you still doing with that free blog hosting service? It is time to upgrade to a domain hosted solution. 


You need to get a web host and choose a domain name for your blog then check its availability. 

Select the blogging software you wish to use, such as: Blogger.com, WordPress.org, TypePad,etc. 

When you have your new blog domain setup and ready for traffic then it is time for you to announce your move on all your previous blog accounts. Your last entry to the blog should be a "move" announcement. 

The title should be "Moved" and the blog entry should state something like "I have a new home for my blog, please bookmark and follow the link: 
http://www.YourNewBlogDomainName.com". This way all returning visitors and new readers should not have any problem finding your new blog domain. 

Plus, search engines can easily index and crawl your new blog, since your old blog should already be popular with the search engines.

At the level of a professional blogger you may want to team up with 1 or more other bloggers. This will create a more interesting and more powerful blog.

The old saying "two heads is better than one", more authors mean more advertising and exposure because each author will have a vested interest in the blog.

The idea of a team blog is to make it profitable and rewarding for all authors, while continuing to target the blog topic and keeping the blog interesting for visitors.


 There is no guarantee that your blog will become popular or a household name, but the effort should at least put you one step closer. 


Making money online is not an overnight experience like many may think, but making money online is definitely a foreseeable possibility.

 As well, growing popularity on the web is not an overnight experience, but through time, dedication,
and persistence you will be rewarded with all the royalties of blogging.

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