How To Become An Internet Marketing Consultant

An Internet marketing consultant advises clients on how to successfully market their business and its products and services on the World Wide Web.


  Low start-up cost.

Break even time from initial investment: Rapid (one year).

Future growth potential: high.

Excellent home-based business.

Ideal opportunity for people, even with physical disabilities.

No staffing required.

For years, marketing consultants have used their expertise to help businesses improve their bottom line by navigating the often-complex waters of the consumer market-place.

Today, however, the proliferation of personal computers in homes and businesses across America gives rise to another new marketing opportunity – the Internet. 

As more people go online, the tremendous commercial opportunities of the Internet sound a clarion call to business. 

Companies are jumping onto the so-called information superhighway as fast as possible, but often they need help understanding this new and often-confusing sales tool. 

That’s when they call on the services of an Internet marketing consultant.


If the Internet were an animal, it would be a rabbit… on steroids. That’s because it hops around so much, and in such an unpredictable manner, that even the experts don’t know which way it’s going next.

Although the conventional marketplace is also in a state of constant flux, it tends to change at a more measured and understandable pace. 

Tried and true methods of selling may have to be altered in the conventional marketplace to fit with modern times but the point is that they can be altered and will often work.

The Internet, however, throws all rules out the window by constantly reinventing itself. 

What worked sales-wise on the Internet last month may not work tomorrow or, worse yet, it may be considered tired and stodgy. 

No one wants her Internet presence to be greeted by yawns and groans, like parents’ stories about how tough they had it when they were children.

 Instead, a company wants its Internet site to have “buzz” to be considered cool and trendy. 

Unfortunately, since the Internet constantly changes, today’s cool site is tomorrow’s snoozer. 

For instance, whereas static informational pages were once acceptable for a company’s website, today’s sites must be interactive, attention grabbing, and updated constantly. 

A company that does not stay current with these developments risks not only falling behind but getting left in the dust by its more Internet-savvy competitors.

The Internet’s perpetual evolution wreaks havoc on the old ways of doing business. For businesses raised on the “old ways,” the Internet is a baffling beast – yet one that they dare not ignore. 

Revenue generated by the Internet is expected to exceed $3 trillion by 2017; confusion or not, for most businesses, that figure ahead into the world of e-commerce. 

Thus businesses leap into the Internet, often smacking their lips in anticipation of the big bucks, only to watch in dismay as their big new sales venture goes bust. 

Hits to their site can be measured in the single digits, resulting orders are even lower, and even those people who return usually do so by accident.

What’s going wrong? That’s for an Internet marketing consultant to discover and fix.

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