How To Become An Internet Marketing Consultant

An Internet marketing consultant advises clients on how to successfully market their business and its products and services on the World Wide Web.


  Low start-up cost.

Break even time from initial investment: Rapid (one year).

Future growth potential: high.

Excellent home-based business.

Ideal opportunity for people, even with physical disabilities.

No staffing required.

For years, marketing consultants have used their expertise to help businesses improve their bottom line by navigating the often-complex waters of the consumer market-place.

Today, however, the proliferation of personal computers in homes and businesses across America gives rise to another new marketing opportunity – the Internet. 

As more people go online, the tremendous commercial opportunities of the Internet sound a clarion call to business. 

Companies are jumping onto the so-called information superhighway as fast as possible, but often they need help understanding this new and often-confusing sales tool. 

That’s when they call on the services of an Internet marketing consultant.


If the Internet were an animal, it would be a rabbit… on steroids. That’s because it hops around so much, and in such an unpredictable manner, that even the experts don’t know which way it’s going next.

Although the conventional marketplace is also in a state of constant flux, it tends to change at a more measured and understandable pace. 

Tried and true methods of selling may have to be altered in the conventional marketplace to fit with modern times but the point is that they can be altered and will often work.

The Internet, however, throws all rules out the window by constantly reinventing itself. 

What worked sales-wise on the Internet last month may not work tomorrow or, worse yet, it may be considered tired and stodgy. 

No one wants her Internet presence to be greeted by yawns and groans, like parents’ stories about how tough they had it when they were children.

 Instead, a company wants its Internet site to have “buzz” to be considered cool and trendy. 

Unfortunately, since the Internet constantly changes, today’s cool site is tomorrow’s snoozer. 

For instance, whereas static informational pages were once acceptable for a company’s website, today’s sites must be interactive, attention grabbing, and updated constantly. 

A company that does not stay current with these developments risks not only falling behind but getting left in the dust by its more Internet-savvy competitors.

The Internet’s perpetual evolution wreaks havoc on the old ways of doing business. For businesses raised on the “old ways,” the Internet is a baffling beast – yet one that they dare not ignore. 

Revenue generated by the Internet is expected to exceed $3 trillion by 2017; confusion or not, for most businesses, that figure ahead into the world of e-commerce. 

Thus businesses leap into the Internet, often smacking their lips in anticipation of the big bucks, only to watch in dismay as their big new sales venture goes bust. 

Hits to their site can be measured in the single digits, resulting orders are even lower, and even those people who return usually do so by accident.

What’s going wrong? That’s for an Internet marketing consultant to discover and fix.


To be an Internet marketing consultant, you must know marketing. While this doesn’t mean that you have to spout marketing theories with every breath, you must know how the complex world of American commerce operates. 

Why have some products and/or campaigns succeeded and others have failed? What makes a good marketing campaign? What have some companies done to sell their products? at its core, Internet marketing is still marketing.

You also need to know the Internet. While the Internet is too vast and changeable for anyone to really know it, you must keep up with the latest trends and developments. 

What companies are having great success with their websites? What sites are bombing? 

You also need to keep tabs on new technology and trends, so that you can steer your clients in the appropriate direction. Remember, you are being paid for your expertise.

As Jason has proven, one thing you do not need to have is technical expertise in computing. 

You should have some basic understanding of HTML code, search engines, and web design, but most often your job will entail simply telling computer experts employed by your clients what to fix, change, or delete.

 In other circumstances, you can use the services of an independent contractor/computer expert to perform technical services for you.

The main piece of equipment that you need to start an Internet consulting business is a computer with a modem.

 It must be powerful enough to search the Internet quickly and efficiently and able to download large files and client websites effectively.

 You’ll also need a high-quality color printer to print out this material. 

To create image files from existing photos, a scanner is also required. 

Altogether, the total equipment cost for starting a business shouldn’t exceed $3,000.

As far as advertising your new business, the best advice is probably to do what Jason did and establish a reputation within the industry.

 Not only will this prevent large and possibly futile expenditures on advertising, but it will also help you network and make contracts.

Fees for Internet marketing consultants range between $50 and $150 per hour. Since star-up costs are minimal, once you get your business off the ground it should be possible to recoup your starting costs within a year.


Although there is much debate about the future of Internet sales, businesses are expected to continue trying to understand how to best use the Internet and their website for marketing purposes.

 That’s why the future for Internet marketing consultants looks extremely bright.

“I think that we’re at a point where (Internet marketing) is still growing at a rapid speed,” 

maybe those two words – “rapid speed” – can also describe your career as an Internet marketing consultant. 

Best Wishes.

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