Why Worry About Page Rank ?

There are more things to worry about when managing a website or blog than concentrating only on increasing Page Rank...

People have been trying to figure out how Page Rank works for a long time.

 I've seen people debate in forums. Many articles have been written...


A lot of time is spent speculating.

The thing is, no one really knows exactly. Sure we have a general idea, but that's it!

We know that it takes into consideration the Inbound Links to our website.

We know that the better PR the links to our site have the better the tendency of  page rank increase.



We know relevance is a factor. But beyond all that, it gets fuzzy.

Google doesn't tell us, so she forces people into a feverish debate about PRs importance, validity, and uses.

Google isn't dumb. They know what's happening and they're changing their algorithms to match it.

People are making money selling links if they have sites of a PR5 or better.

 If you have a PR9, you could get rich!

The problem is for the average Blogger, Page Rank should be the last thing you're worrying about.

Here is an exert: PR is a small thing really; I don't believe it effects your bottom line directly.

At least not as much as people assume.

 I can have great PR and a terrible product, service or content.

 I can be at the top of the SERPs and not convert any of the traffic to money.

Some people get it, but a lot of people don't.

If you get so rapped up worrying about something like PageRank, the rest of your business will suffer.

Here's what I mean. To get a good PageRank you need to fish for Inbound Links.

They have to be a relevant site to the theme of your site. You want them to have some PR themselves.

 So you spend time adding links, submitting to directories and participating in link exchanges and adding more links.

Then you worry about the placement of those links.

Then you need to make sure the anchor text on the links to your site has keywords relevant to the keywords on your site.

And it goes on and on and on... You may even pay good money to get links from other sites!

WHAT MIGHT HAPPEN? In 6 months Google throws PageRank out the window just like they did with keywords in the Meta Tags and BOOM, all that time wasted.

People cheated them by spamming them with keywords in the Mega Tags and now people are cheating the system with Unnatural Inbound Links...

You see this was the original idea. The more links coming to the site the better. That means that site is more important.

But now you have links coming into a site, not because it's important, but because they have more money to buy links than you and I.

Many more games are played to improve Page Rank. People have caught the "we're going to cheat to win" fever.

So what should you be doing then? The basics. Optimize your sites. Work on your keyword density's.

Make sure your meta-tags are in order and set up properly.

Validate your websites code at W3.org.

Most importantly work on your content, your sales copy, and improve the design of your website.

Make it user friendly. Improve your products and services. Build a community. Write articles and publish newsletters and e-zines...

And Market your Business!

You should be spending 75% of your time marketing... Not tweaking your website. Get out there and get business.

Spend some money on Pay Per Click Advertising, get ads in some e-Zines, work on joint ventures.

 Get your eggs out of one basket. Build multiple streams of income and multiple layers of advertising.

There is so much more we need to be doing. Don't get caught in the trap.

People will frenzy like they have with Page Rank and, like sheep, we will follow them to the slaughter.

Enough said.

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