5 Tips To Make The Most Out Of Email Marketing

1. Utilize split-testing, click tracking and open rate features of an  autoresponder service.

Most major autoresponder services offer these features so that you can test to see which email gets more opens and clicks or you could even test between two versions of your email.

2. Make your email subject line captivating to increase open rates. The first thing your subscribers will see other than who the email came from is the email subject line.

I don’t mean USING ALL CAPS to capture attention (it sounds like you’re screaming), but instead utilize certain techniques such as the power of specifics.

Example: “How I grew an email list of 10,128 subscribers in 10 days”.

This makes it look more realistic and believable than “How I grew an email list of 10,000”. 

Another great way to increase open rates is to ask a question. Here’s an example: “Did you receive your latest report?”

Subscribers will most likely open it out of curiosity and to make sure they didn’t miss out on anything.

3. Be consistent with your broadcast emails. The last thing you want is for your subscribers to forget about who you are and why they subscribed to your list.


It’s a good habit to email on a consistent basis, whether that’s once a month or once a day, people want to know when to expect to hear from you.

4. Segment your list to laser target your content. The best response you’ll get is when you have subscribers who are actually interested in a specific topic.

If you market is in the “online marketing” niche, you could segment your list by creating a “Social Media” list, Copy writing list, Emailing Marketing list and so on.

Whenever you have an offer or update related to any of those topics, you simply send it out to just that specific segment.

You could also create a “Customers” list and also a list for your Affiliates to segment it even more.

5. Use email as a way to drive traffic to your website.

You could write 1,000 words in an email and make your subscribers read a long email or you could simply tell your subscriber to click on the link to view the message on your website.

The idea is to get your subscribers to visit your website, and this could be your blog or a page with an offer, so that they can engage in your content. With email, your subscriber would only be able to reply to you via email.

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