How To Grow Your Business Into A Convertible Vehicle

Majority of Internet marketers often make the mistake of including themselves in the system rather than working on the system when building and growing their business.

This is how to undo this mistake if you can really relate to this and you realized that you’ve built a trap for yourself that instead of building a business, you actually build yourself a high paying job that you cannot remove yourself in the process.

Firstly, you minimize reading and answering emails that would waste your time or queries that comes from people whom you know very well will not convert into customers.

Minimize all those and spend strictly your time on emails that matter.

It could be emails from your partners or people who are very interested in buying your product.

These are the types of people you want to be spending your time on rather than focusing on emails that are going to waste your time.

 Do as little work on your part and yet allow your income to steadily be coming in or growing when you’re away.

In the process, you’re also going to learn how to free yourself from activities that are counter productive or don’t make money and yet are essential to do. 

Some things like customers’ support and checking out emails, don’t make money.

In fact, I can remember a famous Internet marketer quoting that “there is no money to be made in customer service”. So maybe you want to be freeing yourself from doing all these things.

However you cannot totally forget about doing them because giving customer service is still essential especially when your customers have downloading problems or whatsoever and you want to reduce refund rates.

Free yourself from all of these activities and focus on where the bottom-line is.

Most importantly, remove yourself from the system and let the system be automated so that you can start enjoying the true meaning of freedom.

For starters, how do you deal with emails?

Now as you grow successful and start getting exposure online especially if you're in a the niche and the more popular the niche is, like Internet marketing and self-improvement where you have a lot of people talking and making communications, you’ll slowly realize that you’re getting quite a number of emails that are counter-productive and they don’t necessarily require your attention.

If you start sending out emails through your mailing list and you start getting questions coming back to you from people who are unhappy with their lives or telling you their problems but you know very well that they can’t convert into customers, these are the kind of emails that you want to prevent from getting or even replying to them in the first place.

For starters, you’re going to centralize all of your emails into one place where you can just read everything from one account rather than log in to multiple web mail accounts.

I use Gmail to centralize all of my emails to one place and you can do that. Signing for an account in Google is free or alternatively, you can use POP3 email accounts where you can do the same thing from your computer.

As for email addresses that you know you’re not going to check like no-reply addresses and default email accounts that comes from every web hosting accounts you get, what you can do is that you can login to the cpanel (control panel of your web hosting accounts).

Go to the webmail options and configure to forward all of these emails addresses to the black hole so that you don’t have to login to clear the email addresses or see if there are missing emails anymore.

Go to the cpanel and enter :: Black hole :: in the forwarding address and any emails being sent to these addresses that you know very well you’re not going to read will now go to a black hole.

So you don’t have to waste time checking them out anymore or clear your email accounts just to free up some web space. So this part is already automated.

The next thing to do is to automatically forward customer queries to your help desk.

So if people start replying to your support email addresses, you’re going to put an autoresponder message or make it known to them through your websites that you do not answer emails through that particular email address and they are required to go to the help desk to get professional assistance.

At your help desk, you’re going to have frequently asked questions database so you start writing out questions that your customers or potential customers may already have without taking up on spending your time on the process.

 Then you start putting in popular questions and answer them right away through your knowledge base and even for those who still use your help desk, you do not want to ideally use the help desk to answer queries anymore because you want to free up yourself from all these tedious process.

Therefore, I recommend you to hire virtual assistants or VA’s in short.

Do not deal with emails that waste your time. Questions like people telling you “I’m broke. Please help me” or “I can’t afford it.

Can you please sell it to me on a discount”, things like that.

You’d want to definitely avoid answering these kind of emails.

 I’ll be talking to you more about virtual assistants shortly. If you do not want to use a help desk, I advise creating a support email addresses.

Your address is going to go something like:

 So you can totally outsource this to your virtual assistants when you’re finally going to free yourself from doing all of this.

More about virtual assistance and how you can outsource your support.

What some people do is that they get virtual assistants and pay them $5 -$10 an hour in a day but they do not necessarily require them to work 8 hours a day.

Sometimes you can ask them to come online at a specific time and work to 2 or 3 hours a day just to answer some emails. This is something I would recommend.

The idea of paying $5 - $10 is not as expensive as you think it is.

You don’t have to get them to work full-time for you, depending on how big or small your business is.

In fact if you ask them to work 2 hours a day at a specific time and work only 5 days in a week, you’ll definitely clear yourself out from a lot of unnecessary support issues already.

Virtual assistants can be trained to understand your business.

There is this one website that I advise you to check it out. It’s

Something you definitely want to check out and learn more about getting virtual assistants and engaging them.

A very critical component to making all this as automated as possible is by having a help desk script installed in your website.

I recommend that you get a domain name just from installing the help desk script.

Maybe your site name could be like a company name or
And then you start signing virtual assistants to staff access to the help desk script. So
that they do not have full admin access.

They just have staff leveled access.

Ultimately, you’re the master administrator and you hold unrestricted access to all of the
help desk features, Your virtual assistants are only allowed to open and modify the
status of your help desk tickets and close them and that’s about it.

Don’t ask them to do anything else and do not give them any further authorizations in what to do in the help desk.

I recommend that you use the help desk script called

Now if you’re not into using help desks as mentioned before, you can use this alternate method in
creating a support email address and give access to the virtual assistants.

Make sure that you do not have sensitive information going into these email address because this is where trust issue is really involved.

You do not want VA’s to have sensitive information like your merchant account or things like that.

So make sure that this support address is strictly for handling customers and potential prospects.

The truth is that virtual assistants come and go just like in real life where employees come in and out of a company.

So this is something that you have to be prepared to deal with no matter how good or bad the virtual assistants you get, they will always be coming in and out of your business.

So when they leave (not if and this is certain), you do not want them walking away knowing that they have sensitive information about your merchant accounts and other private logins.

Also be prepared to train the VA’s to answer queries and close sales on your behalf.

You have to be prepared to set aside a few days or even weeks to teach them the basics of your business and make sure everything is alright before you can truly automate it.

 If you’re in information business then you’ll find out that creating content is an on-going job as well. You might be thinking whether this is something possible to outsource.

The answer is – a definite yes. If you are constantly creating E-books and articles, then I advise you to get ghostwriters.

I know this advice is being popularly echoed in forums or among business associates but there is more to getting ghost writers and I want to talk more about this.

You see, ghost writers are somewhat considered marketing weapons for a lot of successful Internet marketers.

So if you want to approach them and ask for ghostwriters contact, they might be reluctant to give them away.

It’s just like saying, “Hey man, may I know what’s the secret blending recipe to Colonel Sanders’s Kentucky Fried Chicken?”.

So that being said, I advise that you can get ghostwriters from any sources either through referrals who are open enough to give the context to you or search on forums and places like is definitely a good place to begin with as well.

Once you get these ghostwriters, train them in the way to do the art of your business so you can have a certain protocol or formats for your books and train the writers to write for you on a consistent basis.

But please be sure to check the ghostwriters work initially especially because some ghostwriters are quite notorious for plagiarizing works and they might rip it off from existing content. These are the types of writers that you don’t want to have.

 Firstly I advise that you test their content by uploading it online and then go to

Once you test it out, see if there’s any other duplicated content on the Internet and you’ll find out whether these ghostwriters are giving you genuine content or not.

Then there is also video creation which seems to be growing more popular nowadays.

If you’re not really keen on doing it on your own, I recommend that you go to where you can get your own videos done for you and you can quickly brand it as your own.

If you want it to be totally automated where it comes to outsourcing, you can also get customization done for you by the same website.

Now for people who run blogging, you can get guest authors instead of paid-to-blog people.

Because people who are being paid to blog, I know this is quite a popular method of getting people to write for you for a fee but normally these people are motivated by money rather than passion.

So I don’t quite encourage this type of blog posters on your blog. It’s best to always get guest authors and offer them a back link or exposure since these people are quite regular authors as well.

These guest authors you’re getting must be experts or avid writers themselves.

Another way you can use is RSS feeds so that you can get automated content generated in your blog as well and you don’t have to focus a lot on continuous product creating so frequently but you want to focus more on marketing. So this is something I want you to know as well.

Now all those being covered, I’m going to discuss what you should never ever outsource.

It’s good that you’re approaching the automation process in making your business as automated as possible on the Internet.

There are just some things that you can never outsource to people because it might jeopardize your business and put it at higher risk.

For starters, you should never give other people and anyone access to your merchant account details.

It’s ok to trust an in-house treasurer or manager or even a family member but never ever outsource this over the Internet to someone else because there is always a case of careless placing of the private details or even risk having being leak out or what if your virtual assistants are scandalous by any chance?

So these are the things that you definitely want to avoid and you can risk having your life time earnings all wasted if someone has access to your Paypal account and the person steals the money from you.

Another thing you should never outsource is your mailing.

The only person who should be doing the mailing is yourself or an in-house employee that you can trust. But never outsource it over the Internet.

Also when it comes to promoting your products, you should only leave this promotion effort to train affiliates and joint venture partners.

Never get an employee or a virtual assistant to do the promotion for you because they are not train marketers.

They are only trained to do jobs that are repetitive or handling customer queries or even closing the sales at the most but they are not trained to do product promotions.

Otherwise they would have been Internet marketers rather than virtual assistants.

This is the truth and I hope that I’m not putting it too bluntly here.

I also highly urge that you would never use a middle man between your dealings and other joint venture partners.

I’ve seen top gurus who’ve used middlemen to deal with other joint venture partners and o a contrary effect, the joint venture partners are more offended because nobody likes talking to the middlemen.

They want to talk straight to the main person himself. So never use a middleman for your business no matter how busy you are.

Because you can never afford to be too busy for your partners who are helping you in your business.

Cheers to all the best in your automation success!

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