18 Web Development Terms And Their Meanings Online

1. PPC - (Pay Per Click) - It is a way of advertising in which you only pay when someone clicks on your ads.

2. PR - This is Google's Page Rank. It is part of the formula the Google uses to determine your position in the Search Results Pages.

3. Query - This is simply a search word or phrase submitted to a search engine.

4. Reciprocal Link - This is where 2 websites will exchange links from one to the other.






5. Referrer - This is the page from where a user has come.

6. Refresh Tag - This is a tag which defines how a page will refresh.

7. Robot - This is basically the name given to a search engine spider or crawler.

8. Robots.txt - This is a file that tells the search engine spiders how to crawl a website. It is often used to tell a spider not to include a page.

9. Search Engine - They are used to search the web.

10. SEM - (Search Engine Marketing) - This type of marketing includes SEO and various paid advertising like banners and PPC.

11. SEO - (Search Engine Optimization) - This is what is done to make a website search engine friendly.

It is practiced to get the best positions possible in the Search Engine Results Pages (SERPS).

12. SERP - (Search Engine Results Page)

13. Spam - This is when various techniques are used to manipulate the search engines to rank better.

One example is keyword stuffing. Websites will be banned for spamming.

14. Spider - This is also called a "Bot" or "SpiderBot". This is a program used to visit web pages and bring information about that web page back to the source.

15. Stop Word - These are just common words that the search engines ignore when indexing a web page or when processing search queries.

16. Submission - This is simply submitting a website to a search engine or directory.

17. Traffic - These include the visitors and page views that a website gets.

18. URL - Uniform Resource Locator. The address at which a specific resource can be found.

 As an example: http://www.Ayojide.com

1 comment:

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