7 Effective Online Promotion Ideas To Boost Any Business

1.  Build strategic alliances – What other businesses in your area serve a similar target market to yours but don’t directly compete with you?

Consider partnering with one or several complementary businesses. 

Your alliance can be as simple as having the other company write an endorsement letter for you, cross promoting each other’s services, or working more closely together to offer more complete services (e.g. a designer working with a printer).

 

2.   Look for newsletter contribution opportunities – Many local businesses who publish a newsletter may accept contributions from others. 

 Look for companies that don’t directly compete with you but share similar client profiles. Then, pitch topics their readers may find valuable.
 

 

 

3. Community Outreach

    Start or contribute to a fund raiser – Is there a local cause you are passionate about? 

How can you pitch in to market your business and improve your community at the same time? Try connecting with charities that match your key business demographic. 

Then, you can either hold a fund drive, volunteer your time, or donate a percentage of sales. Let people (and the press) know what this cause means to you and why you support it.


    Sponsor a community event – Get involved with your local community by sponsoring a local 5K race, a public play, a community project or a sports event. 

Make sure the event’s key demographics match your target audience, then start building your reputation as a community supporter.

4.   Offer services pro-bono – While this option isn’t for everyone, it can be great for people just getting started and looking to build their portfolio. 

When working pro-bono, set expectations up-front about what you will and won’t do for free.

The most successful projects will be those with a small scope and shorter time frame – get the quick win.
 

5.  Publicity

    Send press releases – Get to know the reporters who cover your local business beat. Then, pitch them a story. 

Journalists want real news, not advertising hype, so give them an angle. Why should they cover you? 

How does your business help or impact the local community? Can you comment on a current event or give another side of the story?

6.    Be an interview source – Get the local media (and local bloggers) to interview you. Pitch an angle, offer sample questions, and practice your talking points. 

After the interview, promote it! Send copies to prospects and clients, add it to your marketing kit, mention it in your newsletter, and use it in your online promotions.


  7.  Distribute press articles – If the press does write about you, request copies to distribute with your marketing materials.

Use attributed quotes from the article in your newsletter. This is a fantastic third-party endorsement so milk it for all it’s worth.

Building a profitable business means always being on the lookout for ways to get people into your sales funnel.

 If you also have additional suggestions and ways to market your business offline, please add them in the comments below, Happy holidays, Have a great day.

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